My Photo

Ordering Information

Subscribe


Blog powered by TypePad

« Flow | Main | Gutenberg and Flow »

April 26, 2008

Opening the doors of the modern age

Johannes Gutenberg was indeed the key to opening the door of the modern age.

I watched a programme last night presented by Stephen Fry taking us through the story of printing and its father Johannes Gutenberg.

Stephen Fry asks why it took so long to take ink, paper and type and combine all these skills to be able to print and publish.

3 million books are published every year. The amazing stat is this one however, in the 15 years after Gutenberg printed the 42 Line Bible 20 million books were published - this was indeed the ignition for The Renaissance.

Marshall McLuhan argues in the Gutenberg Galaxy that technologies are not simply inventions which people employ but are the means by which people are re-invented. The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual. He also argued that the development of the printing press led to the creation of nationalism, dualism, domination of rationalism, automatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.

The 42 Line Bible Fry says was the signpost to the future -to a new information age fueled by the power of the printed word.

Bible3_goto

And so we have migrated from Gutenberg to Google

As technologies for electronic texts develop into ever more sophisticated engines for capturing different kinds of information, radical changes are underway in the way we write, transmit and read texts. Peter Shillingsburg considers the potentials and pitfalls, the enhancements and distortions, the achievements and inadequacies of electronic editions of literary texts. In tracing historical changes in the processes of composition, revision, production, distribution and reception, Shillingsburg reveals what is involved in the task of transferring texts from print to electronic media. He explores the potentials, some yet untapped, for electronic representations of printed works in ways that will make the electronic representation both more accurate and more rich than was ever possible with printed forms. However, he also keeps in mind the possible loss of the book as a material object and the negative consequences of technology.

No more scriptoriums as we have our laptops

Escribano

So what comes next?

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e0097e337c883300e55213efb08834

Listed below are links to weblogs that reference Opening the doors of the modern age:

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Available for Consulting

  • Alan Moore
    is a bestselling author and the CEO of SMLXL the Engagement Marketing specialist firm in Cambridge. Its website is www.smlxtralarge.com Book a speaking engagement Call Sandra Nolan or Karen O'Donnell at the Leigh Bureau + 353.1.230.2322 Book an Engagement Marketing Workshop contact alanm (AT) smlxtralarge.com
  • Tomi T Ahonen
    is a five-time bestselling author and consultant on digital convergence and mobile telecoms, based in Hong Kong. Tomi lectures at Oxford University's short courses on high tech and convergence. His company website is www.tomiahonen.com. Book a speaking engagement or workshop around 7th Mass Media or any topics on this blog or relating to his books by writing to tomi (at) tomiahonen (dot) com

Google Search

  • Google

    Communities dominate brands
    The WWW

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.